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China and the West
Life in China
Facebook Life Event Image Size
If you aren't sure what to do, don't worry. With a little education, you'll soon be up to speed on how to market your business.
If you're using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked "Edit", you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. With these tabs, your Facebook page's information will be more organized, which ultimately helps your business. For instance, use a custom tab for any contests you might run.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem
to be just as effective in the News Feed as they are in the right column, so play with the placement.
Think of a good reason why people should become a fan of you or your company. When you can answer this "why", you are prepared to deliver something to them that'll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
Facebook is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the
Advantages Of Facebook Marketing
millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn't work, you can stop it right away so that you don't overspend on it.
When you post something, one of your intentions should be to elicit responses from your community. Therefore, think about each post and figure out how to phrase things so that people will want to comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this.
Facebook Event Optimization
Know that event sharing is something that is very useful if you're a business owner that has a Facebook page. For instance, those that enjoy trade shows can create events that will
your target audience.
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